For me the African patterns and colours work like sugar for the brain…I am totally addicted to them. They are very different and I just feel that we should wear them more often because they can affect our mood and cheer us up.
Actually it all started when I was pregnant with my fourth baby. I got an old sewing machine from my godfather and started sewing. Somehow it was like an instinct, a whisper from the little girl in my womb, that is why later I named my label Omalicha – which means Beauty -, as a thank you to my daughter for the “advice”.
2020 is a year full of thinking. Full of unexpected events, bad happenings that make me sit down and re-evaluate many things about my work. Last week I took part in a festival organised by a few wonderful African women.
The name OMALICHA is an igbo word, which means BEAUTY. The idea of having my own designs and label came to my head after the birth of my fourth child, a little girl who followed her three brothers. The beauty in my children and the wonderful patterns of my fabrics inspire me daily to create something new and unique. I work together with talented seamstresses to make sure that you get the perfect quality.
The symbol in my logo is an ancient Adinkra (West African) symbol. It means STRENGTH. Why did I choose this symbol? First of all, I love symmetry. It means order for me. And then the curls make the symbol look so endless and deep. And finally, the meaning.
